Having high-quality content on your law firm blog is one of the best ways to improve your Google search ranking and online authority. When people — your prospects — like what you have to say online, you are rewarded by
Originally published on May 22, 2019; updated with new info on Oct. 10, 2019.
Here’s a lesson that many attorneys learn the hard way: you will never have that lifestyle law firm you want if you keep taking on the
Originally published on Sept. 9, 2015, and updated on Oct. 3, 2019:
One of the most common questions I get from attorneys is how to identify the right social media networks for their firms. Frankly, it’s not that hard.
The
Originally published on March 8, 2019, and updated on Oct. 1, 2019:
You know the importance of digital marketing for law firm business development. You realize that much of your online success — if and when it comes — depends
Originally published on Feb. 20, 2017; updated on Sept. 26, 2019.
A strong referral base is only built over a period of time and is based on cultivating great relationships with referral sources. Developing those relationships is a two-way street,
This post was originally published on Dec. 18, 2018, and updated on Sept. 24, 2019:
Do you know how much money each lead is really costing you? How much does it cost you to get a new client? Knowing the
Pay-per-click advertising (PPC) for law firms can really pay off for lead generation, but only if you know what you’re doing. Eighty percent of the most expensive Google PPC keywords are related to the legal profession, so you want to
Most attorneys I know have a pretty healthy opinion of their ability to close the sale at the initial consultation. Yet they are always looking for ways to improve their conversion rate — which tells me that maybe they’re not
