Becoming a successful legal blogger doesn’t happen overnight, and it doesn’t happen without intentionality and effort behind it. Perhaps no one knows this better than Stefanie Marrone who has become one of the LexBlog community’s most prolific bloggers and, in
Blogging Strategy
Webinar Recap: 2021 in Review & Looking Ahead to 2022
To cap off the first month of 2022, LexBlog’s Publishing team held the first LexBlog Learns webinar of the year. We both reflected back on 2021 and looked ahead at what’s to come in 2022 for legal bloggers.
Weren’t able…
How should I use tags on my blog?
Most people who use tags do not use them properly. They use them as a box to punch in a whole slew of keywords and assume that’ll juice up the post in terms of SEO. Do not do that.…
Using your blog to promote your podcast
If you’re dedicated enough to have your own legal publication and your own podcast, there are a number of ways you can use the two to play off each other—and drive additional traffic to both in the meantime.
For starters,…
Law blog post idea: revisit an old piece or topic
A legal blog is a repository of your firm’s knowledge. Even if you have covered a topic on your blog in the past, it does not mean you should never write about it again—in fact just the opposite.
Legal blogs…
How Ballard Spahr’s consumer finance group turns blogging into business
When the director of the Consumer Financial Protection Bureau counts himself as an avid reader of your consumer finance blog—you’re doing something right. As it turns out, Ballard Spahr’s Consumer Finance Monitor has done a lot right since its…
Overcoming writer’s block in legal blogging
I get a lot of writer’s block. It’s super frustrating to feel like you have nothing to say, even when it’s time to give your audience more content.
I’ve had to develop a few strategies for working around writer’s block.…
Law blog post idea: Highlighting something you find interesting
At its inception, blogging was all about listening and chiming in with your own thoughts. People would find something that someone else said interesting, quote it, add their own take and share it with their audience. While it’s great to…
Law blog post idea: ABCs series will help you establish a consistent, creative blogging routine
Looking for new ideas about what to post on your blog? Here’s a fun one. Go back to basics with the ABCs.
“The ABCs of _____” is a series of posts with titles that follow the letters of the alphabet,…
How to successfully market your blog to your target audience
One of the most common questions we receive here at LexBlog is how to gain a substantial readership after establishing your blog. Marketing your blog to that target audience requires three key steps: staying focused within your niche, connecting with…