Discussing *why* you’d approach a legal issue a certain way can help you more quickly build rapport and trust with your target audiences than discussing *how* you’d approach it.
Most attorneys’ and law firms’ thought leadership discusses tactical approaches to
Consistently publishing thought leadership can help attorneys pave a path straight to the stage at an industry conference.
Thought leadership is a Swiss Army knife for attorneys and their law firms.
It’s a marketing and business development tool.
It’s a
Converting webinars into thought leadership articles people will read requires more than simply polishing and publishing a webinar’s transcript.
Today, webinars are still important marketing and business development tools for attorneys and law firms, even though there might be fewer
Many abilities are important to the success of an attorney’s thought leadership efforts. But the best ability an attorney can have regarding thought leadership is availability.
There’s a saying in sports that the best ability is availability.
The idea being
Connect with your clients (and referral sources) by using their industries’ jargon in your thought leadership marketing.
When it comes to attorneys’ content marketing and thought leadership marketing efforts, their clients’ industry jargon is their love language.
Conventional wisdom says
Advocating for your clients through your thought leadership is a savvy way to bring about change your clients want to see, while solidifying you in the eyes of those clients as the go-to attorney for their legal or business issues.
When you cover thought leadership topics from strategic angles, your thought leadership will more persuasively demonstrate that you have solutions to your current and prospective clients’ legal and business problems.
Effective thought leadership comes from focusing on the right angles,
Co-authoring thought leadership is a strategic way to strengthen your relationships with those people you think could help you build your practice and book of business.
I am constantly pushing the attorneys I ghostwrite for to co-author thought leadership articles
Law firms should avoid falling into the same trap that caused the demise of almost 3,000 U.S. newspapers
According to Northwestern University, since 2005, approximately 2,886 U.S. newspapers—about a third of the country’s newspapers—have gone out of business. That’s
