Don’t look now, but conversations are becoming increasingly rare.
The fact that there are plenty of attempts at messaging doesn’t mean any real conversations are taking place…
Just because there is measurable attention being paid to a given topic or
Any discussion of business development should begin with this disclaimer:
There are no one-size-fits-all solutions or formulas. Silver bullets and cookie-cutters might work elsewhere; but not here.
With that stipulation, there are solid cornerstones that will ensure the resources invested in BizDev aren’t experimental in nature, leaving you to hope the market…
If business development efforts are consistently slow-going, there’s a good chance the issue is related to smart targeting. Specifically…the lack thereof.
Here’s a quick exercise. Pull out your business development plan and check for two things:
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