As a marketing and PR agency with law firm clients in New Jersey, we assist law firms in complying with the Rules of Professional Conduct for all of their advertising and their marketing language on their websites.
If your firm…

When the U.S. Supreme Court ruled against affirmative action in education in 2023, it seemed like a DEI backlash was in full swing — but data shows that law firms are continuing to support inclusive environments and employ diverse talent.…

Trade shows and other similar marketing events are not just for vendors; they also can be an effective way for a law firm to showcase its services and network with existing and potential clients. But exhibiting at a conference requires…

Successful PR is one of the most authentic and effective ways for lawyers and law firms to raise their profiles. But what is PR? Public relations professionals work every day to get their clients in the news. They are agents…

When news flows 24 hours a day, seven days a week, gone are the days when newspapers were the primary source of news consumption. Today, social media platforms and online news outlets dictate the flow of information. This shift has…

Every law firm has its own platform for attorneys to establish themselves as thought leaders, but blogs written in legalese miss the mark. Here are easy ways to structure blog posts to make them more readable almost instantly.
When it…

A legal marketer recently told me about advice she heard from a business consultant: If you aren’t going to use your LinkedIn account, you should delete it.
Makes sense, right? You don’t want to make a bad impression online, and…