Each year, Wisconsin Lawyer Magazine does a round-up of the latest legal trends. For the second year in a row I shared my thoughts on a legal marketing trend everyone should be paying attention to. “Whether you routinely celebrate the
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How to Measure Your Digital Marketing & Set Some Goals
The most followed page on Facebook (other than Facebook’s official page, which is very Meta) is that of Portuguese soccer player Cristiano Ronaldo. He has more than 162 million followers, and every post he shares garners hundreds of…
What Your Firm Should Have in Common with Sports Illustrated
About the time this Wisconsin Lawyer arrives in your mailbox, the swimsuit issue of Sports Illustrated will be hitting newsstands. As it does every year, Vogue’s “September issue” will highlight the fashion trends for the coming year. In December, Time…
Ethical Social Media Use for the Modern Attorney
Social media is one of the most powerful and cost-effective tools that modern lawyers can use to market themselves. However, determining which platforms to use, properly setting up accounts, and deciding what to post and how often can be a…
What do you know about WisLawNOW?
Getting the most out of the professional and business associations you belong to is something I’m always talking about with my clients. Most of these organizations have websites, newsletters, magazines, and social media accounts they need to fill with useful…
What ‘The Godfather’ Taught Me About Practicing Law
This year marks the 50th anniversary of the release of The Godfather. The gangster flick is consistently rated as one of the greatest movies ever made, and its popularity has only increased with age.
Although the characters in the…
Become a Diversity Ally: 9 Ways to Make a Difference
I recently co-authored an article on nine ways you can be a better ally with two other nonresident members of the State Bar of Wisconsin — Roya Bahrami and Ioua Alen Marcyn B. Lagazo. As we note in the article,…
The Write Way to Build Your Practice
To be a lawyer is to be a writer. In this profession, there’s no way to escape putting pen to paper, or more realistically, fingers to keyboard. Many attorneys do so much writing on behalf of clients, the thought of…
Amplify Your Voice Using Your Existing Network
I’ve got a new blog post up on the State Bar of Wisconsin Nonresident Lawyers Division – NRLD blog. It’s something I wrote for fun, not about legal marketing, but I wanted to share it with you anyway. I…
Social Media for Lawyers: How to Use it Effectively and Ethically
On July 20, I am joining forces with Amanda Sexton from FocusWorks Marketing for a workshop on social media for lawyers. The event is being hosted by the New Jersey State Bar Association’s Institute for Continuing Legal Education. Attendees…