(post 4 of 4)
So now you have your brand, your sense of what you deliver and who you want to serve, and the central message you want to deliver each time you reach out with relevant, useful content.
Use
(post 3 of 4)
So, now we’ve discussed the reason for a messaging platform and why it’s important to think about who you and the clients you’d like to serve, and here we are at the platform. I’m glad
“Every battle is won or lost before it’s fought.” ~Sun Tsu, The Art Of War
Get Your Firm on a Platform
A platform for your firm messaging
In an earlier post What Brand is your Law Firm? I promised to show
(post 2 of 4)
I hope you’re intrigued, if not yet convinced, that a central messaging platform will help you to advance your message and your business. And I hope you see that while it will take some work at
~an introduction to a four-part series on brand messaging for lawyers~
Lawyer Hero
I decided to try to become a lawyer more than forty years ago, while I was attending community college.
I say “try” because I had no idea
Does your law firm message have a brand supported by one big idea? Or two? Or several? Or…none?
Whether boutique, generalist or multi-niche, your firm has a brand. Whether you are aware of it or not, everything you write, do
Efficiency for today’s corporate legal departments has moved from “nice to have” to “essential.” In fact, failing in this critical area will have a profound impact on the company bottom line, and perhaps life threatening to the department.
Legal departments
Sometimes life and leadership lessons come not from elite schools or expensive seminars, but from right around the corner.
I’ve been a practicing lawyer for more than three decades, and have enjoyed some degree of success. I’ve handled multi million
The consensus is in:
Yes, it will. And Watson’s progeny, Ross the Robolawyer will push them out the door.
No, it will not.
What’s with the gratuitous lawyer slams Mark Cuban hands out on occasion?
I get that some people consider lawyers deal killers or meddling middlemen (and sometimes they are!), but of all people, you would think Cuban would be thanking his