In recent years, the cloud has emerged as a transformative tool for businesses across various industries, including the legal sector. Law firms are increasingly adopting cloud-based solutions to enhance their operations, improve collaboration, and ensure data security. However, with this
When it comes to determining the ROI of your digital marketing, it can be difficult to truly understand where a lead came from. Even if your website converted that lead, that person had to come from somewhere first.
One tool
For many influencers, success on social media is determined by how many likes, comments, shares, and follows they receive from their posts. For businesses in the fashion, food, or tech space, engagement and virality are also very important when determining
When it comes to an effective social media strategy for small businesses, many marketing gurus will tell you that engagement is the name of the game. The more likes, comments, and shares you get, the more successful your presence will
If you’re in the marketing world, you should always be testing something. The best marketers are the ones who enjoy split-testing their campaigns over and over again. However, it takes a different mindset from other business activities because marketing revolves
You’d think marketing was pretty easy, right? You broadcast your message to the world about how you help, and the ones that need the help start showing up. If only it were that simple.
Truthfully, marketing and law are pretty
In the modern competitive world marketing isn’t just a fancy word but a cornerstone of every firm. According to the recent McKinsey report, CEOs who place marketing at the core of their growth strategy are twice as likely to
For years, marketers have told you that your open rate is the golden metric to look at when gauging the effectiveness of your email campaigns. However, your open rate never truly told you the whole story—it definitely doesn’t now with
Marketing is not a one-size-fits-all solution. It requires you to think strategically about your time, money, and who you’re marketing to.
Speaking from personal experience, if you don’t think strategically, you risk burning out and wasting a lot of time
That may sound strange coming from a guy who earns his living helping lawyers publish their book, but I believe it with all my heart.
In today’s overcrowded marketplace, being seen as “the expert” by having your own book is