During the recent LMA, or Legal Marketing Association, annual conference in San Diego, one of the highlights was a panel discussion led by the incomparable Deborah Brightman Farone. Deborah moderated a stellar panel of “four of the country’s leading
As you might have guessed from the title of this blog post, the theme for this year’s conference is ALL IN. It makes perfect sense because, as the conference website says, “get ready to go ALL IN at the largest
Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question:
“Is my LinkedIn profile a place where I can be a little more casual and conversational and share
Generative Artificial Intelligence, or GenAI, is allowing for efficiencies within companies and firms.
These tools allow shortcuts by taking the first crack at summarizing documents, conducting research, creating marketing copy, writing emails, answering inquiries, and so much more.
Time To
It’s time to discuss the impact of artificial intelligence on the traditional billing structure in the legal profession.
With the rise of AI and Generative AI technology and its potential to streamline tasks and matters, it is crucial for lawyers
Does it ever feel like there are two different versions of you that show up on any given day? One of you is confident. You know your topic. You know your practice area inside and out because you talk about
I just got back a few weeks ago from the Legal Marketing Association annual conference. This year it was in Hollywood, Florida. We had about 1100 attendees, which is up from the pandemic because last year there were about
It’s been about a year since the first post(ish)-pandemic LMA International Conference brought all of us back together for an amazing 3 days in Las Vegas, so I’m ready for my annual learn, grow, network, amplify, smile, and hug-a-thon, which
We’ve all had a little time to experiment with ChatGPT and other generative AI tools. The news, developments, and evolution have been coming at us so fast that it is challenging to keep up with the hundreds of emails, posts,
Whether you think you have time to do business development or not, it boils down to one thing, and that is it takes marketing and business development to grow your practice.
I know I might be making it sound too