Technology evolves rapidly, but human behavior remains relatively constant. This is particularly evident in online information-seeking behavior, where users are more inclined to scan than read word for word.
Let’s explore the nuances of how people read online and the
Converting leads into clients is a delicate process—but no moment is more delicate than signing that retainer agreement. Strong bottom of the funnel systems can help you close more deals.
Attracting prospects is not the whole game! You need a
Beware the ides of March! Et tu, Google? March was a big month for Google, with a core update targeting spam and low-quality content. Your website may be affected—possibly negatively.
SEO is a tenuous game, as every website owner and
Google’s latest update now showcases your social media posts directly on your Business Profile. This means more exposure, more engagement and more opportunities for your business.
Your social media presence is critical for online success—but it’s now more important than
Long-form content, short attention spans—what to do? Formatting is the unsung hero that keeps readers hooked with dense and lengthy content.
While this piece covers helpful tips for breaking up lengthy content, we must underscore that formatting is not a
Google tries to connect searchers with the services they want. But when you want a lawyer and not a cheeseburger, Google doesn’t always do what it’s supposed to do.
Lawyers don’t just serve clients in their backyards. Unfortunately, Google’s algorithms
When most people think of Google Advertising, they think of standard PPC ads. But there are more ad types in Google’s ecosystem—including cheaper ads which, in some cases, may have a higher ROI.
Here’s what you need to know about
Do you know how many potential clients are calling your law firm via your website each month? Many attorneys are unsure, but tracking these calls is essential for measuring your website’s return on investment.
There’s a lot at stake here—and
Stock photos are accessible, easy and pretty—what’s not to love?
We know team or office photos are powerful on your Google Business Profile. We know a good profile photo is powerful. But did you know that photos can help
Law firms invest heavily in producing regular blog content, yet often fall short when it comes to maximizing its impact. Smart content distribution can help you get the most eyes on your expertise.
Even great content won’t magically find readers