Getting more referrals from clients and prospects can be as simple as educating them about the benefits of referrals—for everyone.
The referred client gets the help they need from an attorney recommended to them by someone they know and trust.
The Attorney Marketing Center
Marketing for Lawyers Who Hate Marketing: How to Build a Successful Law Practice Without Networking, Blogging, Facebook or Twitter
The Attorney Marketing Center Blogs
Blog Authors
Latest from The Attorney Marketing Center
Marketing fundamentals for attorneys
By David Ward
There are lots of ways to market legal services but (news flash) you don’t have to do all of them. A few basics are all you need to build a successful practice and if I were you, that’s what I…
Beyond FAQs
By David Ward
The FAQs page on your website gets a lot of views because prospective clients want information about the law and about your services. They use your answers to those questions, and how you answer them, to decide to continue reading…
Reverse marketing
By David Ward
When I opened my practice, I looked at my skill set and experience, choose services to offer, and went looking for clients who needed those services.
That’s how most lawyers (and businesses) do it. It’s also why they struggle.
It’s…
3 steps to your next client
By David Ward
Any time you engage with a prospective new client, or an existing or former client about a new matter, there are 3 steps to follow.
First, you need to find out the PROBLEM—what happened and what they need or want.…
Why didn’t they hire me?
By David Ward
When a client doesn’t sign up, you need to find out why. Because it might not be too late to get them to change their mind, and because you need to know if there’s something you need to fix for the…
Can you rely solely on repeat business and referrals?
By David Ward
Yes, you can; many lawyers do.
They have a client base that trusts them and have enough legal work to keep them busy, and they have friends and business contacts they can and do refer.
Nice, isn’t it?
They don’t…
The 80/20 of attorney marketing
By David Ward
How’s your marketing? Let me guess—some things you do work better than others, some don’t work at all, some strategies you enjoy, some you won’t touch with a ten-foot pole.
The Pareto Principle, aka The 80/20 Rule, can help.
The…
When a prospective client still won’t commit…
By David Ward
Usually, prospective clients let you know they’re ready to hire you or tell you why they aren’t. But sometimes, they can’t decide what to do. You can help them by getting them to focus on what’s at stake.
The simplest way to…
The problem with lists
By David Ward
Everyone uses lists to record information and convey that information to others in a way that’s easy to follow. We use lists in our work, for research, opening and closing files, and every step in between.
We give our clients lists…