Recognising Influencers’ Impact
The Council’s recommendations stem from the recognition that influencers play a critical role in shaping public opinion and disseminating information across various social media platforms. As influencers gain more prominence, the need for regulatory frameworks to ensure
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Bird & Bird in an international law firm that is well-known for its strategic focus on industries being disrupted by technology. While we do not practice US law, we have unrivalled expertise in advising on matters ranging from smaller innovative projects to some of the largest, most complex and ground-breaking transactions and disputes of recent years in Europe, the Middle East, and Asia.
We're excited to share insights from our lawyers working at the forefront of legal developments in the technology and media sectors. With our Digital Business blog, our aim is to bring you insightful content about how the law can affect your digital business, or the expansion of your physical business into the digital realm. Or, take a look at our Media Writes blog where our media & sports specialists are pairing up with our tech experts and clients to create insights on how tech developments are affecting media & sports.
Bird & Bird LLP Blogs
Latest from Bird & Bird LLP
ASA guidance to help advertisers ‘take home the gold’ ahead of the Paris Olympic Games 2024
In a similar manner to their recent marketing tips ahead of Euro 2020 (see our MediaWrites article here), the ASA has now published guidance to help businesses understand the key rules within the broadcast (“BCAP Code”) and non-broadcast (“CAP Code”)…
Rulings on the ‘strong appeal test’ for gambling ads featuring TV personalities.
MediaWrites has previously reported on ASA rulings in relation to sporting personalities and the strong appeal test. We have previously reported on other ASA rulings, including the BetUK radio advert featuring Adebayo Akinfenwa and the Bet365 advert featuring Chris Eubank…
ICO’s Third Consultation on Generative AI: Accuracy of Training Data and Model Outputs
The Information Commissioner’s Office (ICO) recently closed its third and final call for evidence on data protection issues in relation to generative artificial intelligence (AI) models. This time, the focus was on the application of the General Data Protection Regulation…
A Step Towards Fairness? The UK Voluntary Code of Good Practice on Transparency in Music Streaming explained
Development of the Code
The Code has been developed by an industry led working group, that was set up to address transparency issues identified during the course of the Economics of Music Streaming inquiry. The working group found that in…
ASA Checklist: Euro 2024
Regulatory context
The ASA codes consist of:
- the broadcast code (BCAP Code), which applies to advertising via broadcast media i.e. radio and TV; and
- the non-broadcast code (CAP Code), which applies to all other media.
For the purposes of Euro…
The House Calls for the Government to Double Down on Gambling Advertising Regulation
Proposals and Progress
In April 2023, the Government published its long awaited white paper on gambling reform (White Paper) which included a series of proposals aiming to modernise UK gambling regulation. One area addressed in the White Paper was marketing and…
Beyond the sidelines – empowering female leaders in sport
Leadership – coaches and officials
Significant strides have been made recently in women’s sport, however there is still a distinct lack of female coaches and officials, both in men’s and women’s sport at the elite level.
For example, in football,…
Weekend Long Read: A Review of the Gambling Commission’s new Source of Funds Guidance
If you haven’t had to submit a change of corporate control application before and you haven’t been involved in an original operating licence application, you might not be familiar with the Gambling Commission’s requirements, or perhaps its lack of clear…
The million pound question: how to draft T&Cs to protect against payouts when things go wrong
Camelot’s robust T&Cs
In Parker-Grennan v Camelot UK Lotteries Limited [2024] EWCA Civ 185, the claimant purchased a ticket to participate in one of the National Lottery’s Instant Win Games (“IWG”), in which the player had to match a…