Research has demonstrated repeatedly the power of storytelling.
Indeed, it’s easy for most attorneys to tell the story of their injured client
or the malfunction of a product. Stories of individuals, plaintiff or defense,
are also fairly easy to
A Winning Tip
A Winning Tip is jointly written by Dr. Noelle Nelson and Diane Rumbaugh. Dr. Nelson is a clinical psychologist, author, and consultant. Ms. Rumbaugh is a PR consultant and author. Together they provide helpful advice on trial proceedings.
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What the Trix Cereal Rabbit Can Teach Litigators
So you
thought cutesy cereal boxes were designed just to capture your innocent
toddler’s rapt attention? Nope. In a Cornell
University study, researchers manipulated the gaze of the cartoon rabbit on
Trix cereal boxes and found that adult subjects…
Use Visual “Bullets” to Bring Home Your Salient Points
The Question’s Not the Problem: The Answer May Be
Address Your Jurors’ Overriding Concerns: Safety & Trust
Did you know that the United States is near the top of all countries
in terms of anxiety? The U.S. comes in a close second behind Greece in adult stress
levels—55
percent according to the Gallup World Emotions…
Who Has The Longer Attention Span? Your Juror or A Goldfish?
–The average attention span of a human being in 2000:
12 seconds–The average attention span of a human being in 2023: 8.25
seconds –The average attention span of a goldfish: 9
secondsDo I have your attention now?!This is…
A Dynamite Persuasion Technique: “But You Are Free”
We
live in the “land of the free, home of the brave.” As a people, we cherish
freedom, but it’s something lawyers do not always factor into voir dire and
closing arguments.And
yet, 42
psychological studies on 22,000 people…